When it comes to big riding and pushing your limits a bike you can totally trust is an absolute essential. Other brands might be shaving grams with carbon frames or making shock tuning a pro only job with bewildering linkages and constantly changing frame designs. Not Cove. Their bikes are designed so that the only close shaves are your line choices. Engineered so that they're ready to rule the most radical trails with minimum maintenance but maximum control. Built right from the start so you've got season after season of riding in your rig not out of date out of the box obsolescence.

A true bike shop brand, based amongst the legendary riding of the Vancouver North Shore, they're the engineering embodiment of keeping it real. From the MBUK "Downhill bike of the year" Shocker DH to the MBR 10/10 winning Hustler AM every Cove has a purpose, not just a transitory place in an endless parade of "must have" hype.

Structurally Cove's are built to keep riders on the trail not waiting for repairs however far they push the limits, and dynamically, they're designed to keep you upright regardless of how steep, skinny or ruthlessly rocky the trail gets, rather than picking yourself out of the trees. Bearings that last and last however grim the weather or whipped the landing. Enough frame beef to let you put your shoulder hard into every turn, not shy off and come second. The geometry to put your wheels and weight exactly where they need to be for maximum speed and control in every situation. Letting you put your trust through your tyres and your focus completely on the next section.

Suspension systems and shock tunes developed for the specific needs of each platform.

While Cove's have been winning awards, races and fanatical fans all over the world, it's no surprise that they've got a particularly cosy relationship with UK riders. We don't just share a Queen with Canada but a wet, rooty, radical riding environment and maximum enjoyment, minimum BS ethos that only the most surefooted, totally trustworthy bikes survive in.

We'll never forget our first rulebook burning ride on an original '99 Stiffee and once you've carved a Cove shaped hole in your own trails you'll know exactly what we mean. No wonder Cove is a four letter word to other bike brands.