Formula continue to grow from their roots as a racers favourite podium topper to one of the most recognised and requested braking brands around and 2013 looks set to be their strongest year ever.

Unbeatable power to weight and unmatched modulation of braking performance was what catapulted the Italian innovators into pole position amongst riders and reviewers worldwide. They're still unchallenged in every discipline from the featherweight R1 Racing XC brake to the radical oval piston RO brake with the RX bringing brilliant all-rounder anchoring to an affordable price point. 'Speed Lock' hose splitting for internally routed frames, tool free 'TFRA' reach adjust and 'MixMaster' SRAM compatible bar clamp features are joined by 'ECT' Enhanced Caliper Technology for 2013. This retracts the pads further than before - perfect for typically filthy, pad scuffing UK conditions - without compromising braking or control so your Formula's will set up easier and run quieter than ever before.

Formula's Volo wheel line is all about easier riding too. Their Scandium AM rims mean class leading low weights that spin up to speed instantly but are wide enough to handle the biggest trail tyres, while the Hyperlight carbon, Superlight Scandium and Light XC wheels deliver exactly what they say on the rim to the XC pack. Multiple axle standards, broad stance external bearings and ultralight, hard anodised 4 pawl freehubs ensure maximum compatibility and minimum maintenance worries however far they take you too.

2013 finally sees the arrival of the much anticipated new ThirtyFive suspension forks from Formula. Combining their own hydraulic expertise with knowhow from leading Italian suspension specialists Paoli they're the ideal superlight but high performance partner to the Volo wheels and Formula's brakes when it comes to creating the ultimate Italian stallion. OK, that was cheesy as old Gorgonzola, but we're seriously excited about what's coming from Formula this year, so get your orders in so you don't miss out on a pizza the hottest action.