Profile: Formula

Formula Brakes, championship winning motorbike disc brakes transferred to their pedal powered counterparts.

Formula was established in 1987 in Prato Italy with the objective of manufacturing high-end motorcycle disc brakes. In 1993 the forward thinking staff at Formula started developing and producing mountain bike specific disc brakes to fuel their appetite for the development of everything two wheeled. Using the knowledge gained from producing championship winning motorbike disc brakes, coupled with Formulas passion, the company were the first to successfully design, produce and distribute disc brakes for the MTB market.

All Formula products are designed, assembled and shipped to countries and riders the world over from Prato in Italy. A recent move to a larger multi-floored facility has increased Formulas production capabilities and brought all of Formulas departments back under one roof. Formula has built its business on their high levels of performance and product quality which has won them fans the world over, and cemented them as leaders in the market.

Silverfish's Marketing Manager Pete Drew said:
"We're so pleased to be offering Formula brakes and products to the UK IBD network. Their performance and quality has made them market leaders in our eyes which is why we are so keen to work with them. The products constantly win magazine tests and gain World Cup podiums which further backs up their performance."

All Formula technical information can be found on our Formula Technical Information page.

For further information and details about becoming a Formula dealer please call the Silverfish UK sales office on 01752 843882.