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We're pleased to announce the addition of Californian road and CX brand, Ritte Cycles, who join our growing portfolio.

We are currently loading all the lovely new bikes and accessories on to our website so stay tuned for more details later this week on products and where you can purchase Ritte goods from near you.

The name Ritte (pronounced Ritt-er) may be new to some riders but for many the bright, brash and colourful flare of the Belgian influenced, US based, brand is already well and truly on their radar.

Hailing from Santa Monica, California, Ritte are a brand who focus on producing high quality, high performing products while at the same time being careful to not take themselves too seriously with a touch of tongue-in-cheek humour to soften the edges. Proudly claiming to build "beautiful, well-made bikes for people who appreciate having something unique", Ritte take their name from the 1919 winner of the famous Tour of Flanders race, Henri "Ritte" Van Lerberghe. Henri lined up at the start of the historic race on a borrowed bike and attacked the pack straight from the gun. Building up a sizable lead by the time he neared the finish line, Ritte decided not to enter the velodrome straight away for his victory lap, instead pulling over at a local pub for refreshment. Several rounds of 'refreshment' later Ritte was coaxed back onto his bike and he wobbled over the line to win the race. He had won and had fun doing it.

Founded by Spencer Canon, a long time racer and fanatic of all things bike, the brand came out of a love and devotion to having fun on two wheels and doing it fast. The range of bikes offer riders the chance to own classy looking and high performing race machines in either carbon or stainless steel as well as track and CycloCross models arriving later this year.

"Ritte is a brand that's been on our radar for quite some time" said Richie Rowland of Silverfish UK, "their fun, unique and yet high performing products align well with the ethos of Silverfish and our current portfolio so we're really pleased to be able to offer the brand to UK dealers, especially with the recent addition of Supacaz too."

Spencer Canon said of the tie in with Silverfish "The UK has always been a very important market for us since we think the cycling culture is really in sync with the Ritte philosophy of making great bikes with a light-hearted attitude. From the first moment we met the people from Silverfish, we knew they were the perfect fit to help introduce Ritte to a larger audience. Look for Ritte to become a permanent fixture on the UK scene."

If you're interested in knowing more about the Ritte Cycles range and how to become a stockist please call our sales office or contact your local Silverfish sales representative.

Rittecycles.com

Silverfish UK Ltd. Units 3a-3c Woodacre Court, Saltash Parkway Industrial Estate, Burraton Road, Saltash, Cornwall, United Kingdom, PL12 6LY
Silverfish UK Ltd. (Registration No. 4075057).

Technical specifications are for guidance only and cannot be guaranteed accurate. All offers are subject to availability and while stocks last. Errors and omissions excepted. Silverfish UK Limited acts as a credit intermediary and only offers credit products for Close Brothers Retail Finance. Its registered office is: Close Brothers Group plc, 10 Crown Place, London EC2A 4FT. Credit is subject to application and status.

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