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Easton adds the ARC Wide Rims to their MTB range

Sea Otter Classic in Monterey, CA is a popular venue for brands when ready to launch new product. It sits neatly after the Taipei trade show where brands show each-other what's coming up in the following calendar year and before Eurobike which is where the media will often be first exposed to new product.

For those brands not able to contain their excitement there is Sea Otter. A festival of cycling where the public and trade-alike can get together, race bikes and show off the latest kit that's heading to a bike shop near them. Hundreds of brands gather at Sea Otter of which Easton was just one.

Easton have long been a stalwart in terms of aluminium and carbon technologies, pushing handlebar and rim technologies forward. Most recently, Easton have overhauled all of their hubs to make them amongst the most reliable and hard-wearing in the business but to meet the demands of the buying public, and the way we mountain bikers ride today, one more hurdle must be overcome…WIDE RIMS.

Easton's rims aren't narrow as it stands. In-fact, they offer some of the widest road bike rims in the market, placing more of a 25-28c tyre on the asphalt for greater speed and efficiency. Now it's time for the MTB. Easton's new ARC rims will be offered in both 27.5" and 29" diameters and three internal widths including 24mm, 27mm and 30mm with 32 holes to appeal to the after-market customer who may choose to build their own wheels.

Easton chose to stop at 30mm and not go wider to produce excessively large rims. They explain that there comes a point where the additional weight of the rim outweighs the benefit of the width. 30mm creates the optimum tyre shape for a large volume tyre. The subsequent 24mm and 27mm widths ensure every tyre size and rider type is catered for.

The ARC rims will be in stock at Silverfish UK soon.

  • Wheel Sizes: 27.5" & 29"
  • Weight: 425g/475g/490g (27.5"") 455g/515g/535g (29"")
  • Type: Tubeless ready
  • Internal rim widths 24mm/27mm/30mm
  • Spoke holes 32h

Check Them Out HERE

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Silverfish UK Ltd. (Registration No. 4075057).

Technical specifications are for guidance only and cannot be guaranteed accurate. All offers are subject to availability and while stocks last. Errors and omissions excepted. Silverfish UK Limited acts as a credit intermediary and only offers credit products for Close Brothers Retail Finance. Its registered office is: Close Brothers Group plc, 10 Crown Place, London EC2A 4FT. Credit is subject to application and status.

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