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We're very pleased to announce that we have been appointed the exclusive UK distributor for Easton Cycling products with the brand joining our portfolio from today.

Official Release

With the sale of Easton Cycling to Chris Tutton (Owner of Race Face), Silverfish UK Ltd is pleased to announce that it has been appointed the exclusive UK distributor for leading manufacturer Easton Cycling and will commence distribution of the brand from today.

Cornwall based Silverfish UK are well known for distributing premium cycling brands to UK bike stores and already work with a number of iconic brands in the market place. The addition of Easton Cycling further develops the distributors appeal to the IBD network as Easton look to consolidate its distribution channels around the globe after being purchased from BRG Sports earlier this year.

"We're very pleased to welcome Easton Cycling to the Silverfish family" said Silverfish Marketing Manager Pete Drew. "Easton has a very strong product line-up, especially in road which is an area where Silverfish has seen huge growth with Spiuk, Ritte and Supacaz all strong performers in recent seasons. Easton's premium MTB product will sit alongside Silverfish's stable stalwart Race Face, giving us a formidable line-up of MTB and road finishing kits, as well as one of the most advanced wheel manufacturing programs on the planet"

Silverfish UK will take over all distribution of Easton Cycling as of 23rd June 2014 including all warranty, service and technical back-up. There will understandably be a short period of transition but Silverfish and Zyro are working together to ensure as little disruption to sales and service channels as possible.

Simon Ellison from Zyro said. "It has been great to represent Easton Cycling as one of the EBS brands in our stable. With Easton now sold to Chris Tutton, and the formation of BRG, we appreciate that change is inevitable. Chris has a long standing relationship with Silverfish through Race Face, and we understand him wanting to position the brand with one of his longest standing distributors. We will continue to support all our retailers during the handover, and look forward to focusing on BRG's new direction going forward. "

If you have any general or sales related enquires regarding Easton Cycling please email info@silverfish-uk.com

For all technical or warranty enquires please email warranty@silverfish-uk.com

About Easton Cycling

Easton Cycling is a leading design, developer and manufacturer of performance cycling products and equipment with a global reach. With a product range that houses one of the most advanced wheel programs in the world and finishing kits for nearly all cycling disciplines Easton Cycling is used by professional athletes and enthusiasts alike.