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Silverfish have been the sole UK importers of Yeti for over a year now and during this time we've managed to ship out countless ARC's, Bigtop's, ASR5's, 575's SB95's, SB66's and SB66 Carbon's. Through this time we've noticed a couple trends in the end users approach to their new rides. Some buy a Yeti simply because they've bought the best tool for the job, however others will buy their Yeti because they want a part of the brand the fact their bike rides really well is merely a happy coincidence.

Buying into the Yeti brand shares similar attributes to a certain fruit based computer brand in the sense that if you own one you want to own everything to do with them. For Yeti this translates to what I've just decided to call "The Yeti Look".

To get the Yeti look you need to follow this two-step guide:

Step 1: you will require at least one item of Yeti clothing, with a wide range of casual wear, and riding gear or even both T-Shirts/Jerseys, you're sure to find something which will display your allegiance to the Yeti brand.

Step 2: Turquoise up, Yeti's brand colour is Turquoise (RAL5018). Having turquoise decals or a turquoise painted Yeti is a great start but you don't need to stop there. It's no coincidence that with us taking on the Yeti brand that our component brand Raceface started offering their SIXC cranks and bar's in turquoise along with their crank boots.

Raceface's SIXC brand is their high end component line intended for riders who want the lightest and strongest parts for their bikes. SIXC is the ultimate package of strength and weight using their layered carbon fibre design which is built to surpass the stiffness and strength of any other material, all while being significantly lighter. The end result means you have a component that Raceface is happy to see attached to a downhill race bike whilst being light enough to be seen attached to your weekend warrior's all mountain bike.

Bonus points go to owning Yeti water bottles, hip flasks, gloves, tattoos, and liking and following yeti on Facebook and Twitter.

Silverfish UK Ltd. Units 3a-3c Woodacre Court, Saltash Parkway Industrial Estate, Burraton Road, Saltash, Cornwall, United Kingdom, PL12 6LY
Silverfish UK Ltd. (Registration No. 4075057).

Technical specifications are for guidance only and cannot be guaranteed accurate. All offers are subject to availability and while stocks last. Errors and omissions excepted. Silverfish UK Limited acts as a credit intermediary and only offers credit products for Close Brothers Retail Finance. Its registered office is: Close Brothers Group plc, 10 Crown Place, London EC2A 4FT. Credit is subject to application and status.

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