OPEN Cycle partners with Silverfish UK as Exclusive Distributor for the UK & Ireland

A New Chapter For Gravel Innovation Begins

OPEN Cycle, the brand that helped define the modern gravel bike, has chosen us, Silverfish UK as its exclusive distributor for the UK & Ireland. Founded by cycling visionaries Gerard Vroomen and Andy Kessler, OPEN has spent over a decade pushing the boundaries of performance, comfort, and versatility.

Now, with the highly anticipated 2025 product line on the horizon, including the revolutionary new CONCEPT U.P.PER frameset, OPEN is set to raise the bar once again. Combined with Silverfish’s deep-rooted passion for premium bikes and outstanding dealer support, the timing couldn’t be better.

Andy Kessler, co-founder of OPEN, on the partnership:

Silverfish UK’s Managing Director, Matthew Osborne, shares the excitement:

The partnership kicks off in style at the CORE Bike Show at Whittlebury Hall, Towcester, where UK retailers will get their first look at the all-new CONCEPT U.P.PER frameset. We invite dealers to visit the stand and experience the next level of gravel bike innovation first hand.

About OPEN

Co-Founders Andy & Gerard say it best:

“At OPEN, our motto is “working hard to stay small”. We’ve done the “big company” thing and it was time for something different.

So we design the bikes we want to ride ourselves, we produce them, sell them to like-minded people and that's it.

Staying small forces us to focus on what matters: Product development, taking care of customers (shops and consumers), and not much else. No sponsorships, no marketing, no flashy offices; we simply don’t have the time for any of that.

So if you like the simplicity of nice bikes, nice rides, nice company and nothing else, join us at OPEN.”