OUR TEAM

Create Adventures

 

Established in 1999 with a select handful of progressive Canadian bike brands, Silverfish has created a unique space in the market focussing on premium MTB, crossover and Moto brands.

Operating across the UK, Ireland and a number of European territories, the portfolio includes iconic and innovative names such as Yeti Cycles, FOX, Michelin, Race Face, Norco, OPEN, SDG, Marzocchi, CushCore, Peaty’s, 100%, Easton, Birzman and Skratch Labs.

Our team, who operate from our HQ in Saltash, Cornwall, the Silverfish FOX Service Centre in Risca, South Wales, and locations close to our customers across the UK and Europe, are an energetic crew of experts in their fields, who share an enthusiasm for getting out in the great outdoors.

Adam Birnie

Business
Improvement
Manager

Adrian Phipps

Fox Warranty Manager

Alex Metcalfe

Commercial Director

Alistair Thomas

Territory Manager - North

Anthony Boyd

Fox Workflow Manager

Antonio Fiore

Strategic Accounts Manager &
Product Specialist

Ben Farrer

Warranty
Manager

Brooke Watts

Finance
Assistant

Charley Nicholls

Operations &
Logistics Assistant

Chris Jones

Warranty &
Service
Technician

Colin Reynolds

Inventory
Controller

Darren Mabbott

Founder

Debbie Lake

Warehouse
Manager

Del Greenway

Warehouse
Operative

Drew Hutson

Territory Manager
- South/SE

Ed Gardiner

Chief Finance
Officer

Elise Baker

Goods-Out
Supervisor

Emily Evans

Marketplace
& eCommerce Specialist

Gemma Goshawk

Website
Manager & Design Lead

George Currie

Bike Sales Manager
-South

Gregor Wilson

Territory Manager - Scotland & Ireland

Jake Hawson

Purchasing
Admin

James Bushell

Fox Servicing
Senior Technician

James Massey

Customer
& Sales
Support

Jeff Perry

Fox Servicing Technician

Jonathan Bell

Sales Manager(UK)

Jonathan Jones

Fox Service
Administrator

Laura Shearer

Assistant Management Accountant

Lewis Richards

Purchasing
Manager

Louise Prout

Internal Sales
Administrator

Louise Tyrrell

Financial
Controller

Luke Burnett

Fox Servicing
Team Leader

Lukas Kühar

Sales & Warranty Support -
Germany/Austria/Benelux

Matthew Osborne

Managing
Director

Meg Whyte

Demo & Events
Manager

Mike Simpson

Warranty &
Service Technician

Neil Cousins

Media & Sponsorship Manager

Niall Jones

Operations
Analyst

Nick Taylor

Fox Servicing Technician

Paul Hooper

Operations
& Logistics Manager

Philipp Rother

Territory Manager - Germany

Rachel Fairfield

Credit Controller

Rich Ford

Digital Marketing Manager

Sarah Laing

Executive Support Manager

Shaun McIntosh

Warehouse
Operative

Shige Kunimaru

Website Admin Assistant

Tayah Williams

Assistant Service
Centre Manager

Tim Williams

Fox Operations Manager

Tony Kelly

Warehouse Operative

Will Poole

Fox Service Technician

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