ARMEGA SP25
OUR TEAM
Create Adventures
Established in 1999 with a select handful of progressive Canadian bike brands, Silverfish has created a unique space in the market focussing on premium MTB, crossover and Moto brands.
Operating across the UK, Ireland and a number of European territories, the portfolio includes iconic and innovative names such as Yeti Cycles, FOX, Michelin, Race Face, Norco, OPEN, SDG, Marzocchi, CushCore, Peaty’s, 100%, Easton, Birzman and Skratch Labs.
Our team, who operate from our HQ in Saltash, Cornwall, the Silverfish FOX Service Centre in Risca, South Wales, and locations close to our customers across the UK and Europe, are an energetic crew of experts in their fields, who share an enthusiasm for getting out in the great outdoors.


Adam Birnie
Business Improvement Manager


Adrian Phipps
Fox Warranty Manager


Alex Metcalfe
Commercial Director


Alistair Thomas
Territory Manager - North


Anthony Boyd
Fox Workflow Manager


Antonio Fiore
Strategic Accounts Manager &
Product Specialist


Ben Farrer
Warranty
Manager


Brooke Watts
Finance
Assistant


Charley Nicholls
Operations &
Logistics Assistant


Chris Jones
Warranty &
Service
Technician


Colin Reynolds
Inventory
Controller


Darren Mabbott
Founder


Debbie Lake
Warehouse
Manager


Del Greenway
Warehouse
Operative


Drew Hutson
Territory Manager
- South/SE


Ed Gardiner
Chief Finance
Officer


Elise Baker
Goods-Out Supervisor


Emily Evans
Marketplace & eCommerce Specialist


Gemma Goshawk
Website
Manager & Design Lead


George Currie
Bike Sales Manager -South


Gregor Wilson
Territory Manager - Scotland & Ireland


Jake Hawson
Purchasing
Admin


James Bushell
Fox Servicing
Senior Technician


James Massey
Customer
& Sales
Support


Jeff Perry
Fox Servicing Technician


Jonathan Bell
Sales Manager(UK)


Jonathan Jones
Fox Service
Administrator


Laura Shearer
Assistant Management Accountant


Lewis Richards
Purchasing
Manager


Louise Prout
Internal Sales
Administrator


Louise Tyrrell
Financial
Controller


Luke Burnett
Fox Servicing
Team Leader


Lukas Kühar
Sales & Warranty Support -
Germany/Austria/Benelux


Matthew Osborne
Managing
Director


Meg Whyte
Demo & Events
Manager


Mike Simpson
Warranty &
Service Technician


Neil Cousins
Media & Sponsorship Manager


Niall Jones
Operations
Analyst


Nick Taylor
Fox Servicing Technician


Paul Hooper
Operations
& Logistics Manager


Philipp Rother
Territory Manager - Germany


Rachel Fairfield
Credit Controller


Rich Ford
Digital Marketing Manager


Sarah Laing
Executive Support Manager


Shaun McIntosh
WarehouseOperative


Shige Kunimaru
Website Admin Assistant


Tayah Williams
Assistant Service
Centre Manager


Tim Williams
Fox Operations Manager


Tony Kelly
Warehouse Operative


Will Poole
Fox Service Technician