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We are a family owned South West based business with a team ethos, and we believe in supporting our employees and our local community. Everyone who works with us is crucial to our success and plays a vital role in helping us achieve our ambitions. Our progressive culture and drive to succeed mean we are able to offer varied and rewarding careers throughout Silverfish. We empower our team, invest in individuals and reward achievement. We also offer very competitive remuneration packages including company bonus, pension scheme and staff discounts. Silverfish is an equal opportunities employer.

To apply for any of these roles please send your CV (detailing current salary/package) and a covering note outlining your reasons for interest to sarah.laing@silverfish-uk.com

If there are no current vacancies please feel free to apply speculatively - we are always happy to hear from enthusiastic, highly motivated, flexible and customer-focused individuals.

 

Current Vacancies


 

 

Retail Marketing Executive

 

Role Overview

The role of the Retail Marketing Executive is to deliver B2B marketing activity for all Silverfish brands. Working closely with our sales team to grow our dealer network, as well as supporting existing retailers to better understand Silverfish’s brands, to maximise the in-store presentation and sell-through of our products. The role is office based in Saltash, Cornwall but with a significant amount of travel to visit bike shops and events across the UK.  

Reporting to: Marketing Manager

 

Duties and Responsibilities

The specific duties of this role include, although will not be limited to:

Campaign creation – work with the Marketing Manager, Media and PR Manager and the rest of the marketing team to develop marketing plans and campaigns for our brands and products that deliver on business and marketing objectives to our trade audiences.

Trade Media Relationships – working with cycling industry media to secure editorial coverage for our business, brands and products. Building strong relationships with the editorial teams to ensure that Silverfish are seen as a trusted partner and get the greatest possible share of voice. Monitoring coverage for Silverfish, our brands and key competitors and propose activities or strategies to ensure appropriate share of coverage.

Sales team communications – be responsible for all marketing communication to our sales teams; Internal Sales and Field Reps to ensure they are fully briefed on new products, pricing or specification changes and all relevant marketing activity.

Retail communications – run all marketing communication to our retailers to ensure they are fully briefed on new products, pricing or specification changes and all relevant marketing activity. Map out a calendar of communication, choosing the most appropriate channels (email, trade press, direct marketing, etc.) and messages to deliver overall objectives for brands and products. Work closely with the Sales Manager and the sales team to co-ordinate this activity to support their objectives. Monitor and assess the effectiveness of this work and adapt the plans accordingly.

In-store marketing – plan, execute and monitor retail level marketing activity aimed at driving footfall, presenting our brands and products effectively and encouraging sell-through. Tactics including visual merchandising, point of sale, product ranging etc. Work to build relationships with key retailers to enhance the reputation of Silverfish and brands. This part of the role will require the Retail Marketing Executive to travel to visit retailers regularly throughout the year spending on average one week in four on the road visiting retailers.

Trade events – working with other team members manage our presence at trade events and exhibitions. Review alternative events and recommend the appropriate schedule for relevant brands. Plan our attendance, setting objectives, creating a tactical plan and creative execution for stands, product displays etc. Work with other members of the Marketing and Sales team to deliver on that plan. Carry out post-event assessment against objectives to fine tune future activity.

 

Skills and experience required

Essential

  • Marketing experience at brand marketing Executive level
  • Practical, hands-on self-starter, capable of working for periods of time away from the office
  • Team player; works well with others, shares information, supports colleagues, contributes to group discussions and projects
  • Well organised and self-motivated with excellent planning skills
  • To be able to work well under pressure and meet deadlines
  • Good attention to detail
  • Strong written communication skills and the ability to write compelling marketing copy
  • Manage and control allocated budgets
  • Numerate and analytical – the ability to make sense of data, to identify trends and present information to others in an understandable form
  • Good IT skills - sound working knowledge of Microsoft Office (PowerPoint, Word & Excel)
  • Availability to travel and work across the UK and Ireland for meetings, store visits and events
  • UK driving licence

 

Desirable

  • Market knowledge; understanding of the sports, cycling and the mountain biking sectors
  • Experience of in-store marketing / merchandising
  • Event organising experience
  • Qualifications in marketing or business-related studies

 

Terms and Conditions

  • Salary: To be negotiated
  • Hours (based on core office hours of 35.75 per week although appointees will be expected to work outside these hours where necessary):
    • Monday – Thursday: 09:15-17:30hrs
    • Friday:  09:15-14:30hrs
  • Annual leave: 22 days (paid) plus bank holidays extending with length of service
  • The post holder can also take advantage of the following:
    • Pension scheme
    • Staff discounted purchase scheme (details will follow to the successful applicant)