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Silverfish are a leading private equity backed UK based importer and distributor of cycling equipment dealing with an extensive range of products including some of the finest bikes, components, clothing, and accessory manufacturers in the world. Silverfish have been supplying performance driven products to the best bike retailers in the UK since 1999 and continue to expand our markets distributing brands into Germany, Austria, and the Benelux. We pride ourselves on our range of high-quality products and the quality service we offer our customers.

We believe in supporting our employees and our local community. Everyone who works with us is crucial to our success and plays a vital role in helping us achieve our ambitions. Our progressive culture and drive to succeed mean we can offer varied and rewarding careers throughout Silverfish. We empower our team, invest in individuals and reward achievement. We also offer a competitive remuneration and employee benefit package including a short working week (finishing at 2.30pm every Friday afternoon); 25 days annual leave extending to 27 days after 3 years’ service; discretionary company bonus; employer contributed pension and staff discount scheme. Silverfish is a committed equal opportunities employer.


To apply for any of these roles please send your CV (detailing current salary/package) and a covering note outlining your reasons for interest to sarah.laing@silverfish-uk.com. Information you provide to Silverfish UK will be treated in line with our Candidate Privacy Policy.

If there are no current vacancies please feel free to apply speculatively - we are always happy to hear from enthusiastic, highly motivated, flexible and customer-focused individuals.


Current Vacancies


Territory Sales Manager (Northern Territory)


Job Purpose

This role is critical to the Silverfish business and will be responsible for all sales activities, from lead generation through to close in an assigned territory. Success will be measured based upon the delivery of the Silverfish Sales and Marketing plan. This role will involve managing customer relationships and ensuring all of our dealers receive the level of customer service synonymous with Silverfish. The role will be responsible for the achievement of customer satisfaction, revenue generation, and long-term account goals in line with Silverfish’s vision and values.


Duties and Responsibilities


The specific duties of this post will include, though not be limited to:

  • Establishing, developing and maintaining business relationships with current customers and prospective customers in the territory to generate new business.
  • Demonstrating technical selling skills and product knowledge that allows the Sales Representative to give effective presentation of the product range of Silverfish UK Ltd.
  • Making telephone calls, in-person visits and presentations to existing and prospective customers.
  • Complete understanding of pricing and proposal models.
  • Researching sources for developing prospective customers and for information to determine their potential.
  • Developing clear and effective written proposals/quotations for current and prospective customers.
  • Expediting the resolution of customer problems and complaints.
  • Coordinating sales effort with marketing, sales management, accounting and logistics.
  • Analysing the territory/market’s potential and determine the value of existing and prospective customers.
  • Planning and organising a personal sales strategy by maximizing the return on time investment for the territory.
  • Work in partnership with Internal Sales colleagues to grow and support accounts.
  • Supplying management with oral and written reports on customer needs, problems, interests, competitive activities, and potential for new products and services.
  • Keeping up to date with products in the market and their application, technical services, market conditions, competitive activities, advertising and promotional trends through the reading of relevant literature and consulting with marketing and technical service areas.
  • Maintaining accurate records of all sales and prospecting activities including sales calls, presentations, closed sales, and follow-up activities within the territory.
  • Analyse and interpret sales reporting data in order to drive and develop sales tactically with each account
  • Adhering to all company policies, procedures and business ethics codes and ensuring that they are communicated and implemented within the team.
  • Participating in trade shows and events.


Relationships and Roles:

  • Internal / External Cooperation
  • Maintain contact with all customers in the market area to ensure high levels of customer satisfaction.
  • Demonstrate ability to interact and cooperate with all company employees.
  • Maintain professional internal and external relationships that meet company core values.
  • Proactively establish and maintain effective working team relationships with all internal employees.


Job Specifications:

  • A minimum of 4 years of sales experience ideally within the cycling industry or must be able to demonstrate significant bike knowledge.
  • Extensive experience in all aspects of customer relationship management.
  • Strong understanding of customer and market dynamics and requirements.
  • Willingness to travel and work.
  • Proven ability to achieve sales quotas.


Salary and Benefits:

  • Competitive salary, commission and bonus scheme.
  • Company vehicle, laptop and mobile phone provided.
  • 25 days (paid) holiday
  • Pension scheme contributing 3% of your annual salary