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Silverfish are a leading private equity backed UK based importer and distributor of cycling equipment dealing with an extensive range of products including some of the finest bikes, components, clothing, and accessory manufacturers in the world. Silverfish have been supplying performance driven products to the best bike retailers in the UK since 1999 and continue to expand our markets distributing brands into Germany, Austria, and the Benelux. We pride ourselves on our range of high-quality products and the quality service we offer our customers.

We believe in supporting our employees and our local community. Everyone who works with us is crucial to our success and plays a vital role in helping us achieve our ambitions. Our progressive culture and drive to succeed mean we can offer varied and rewarding careers throughout Silverfish. We empower our team, invest in individuals and reward achievement. We also offer a competitive remuneration and employee benefit package including a short working week (finishing at 2.30pm every Friday afternoon); 25 days annual leave extending to 27 days after 3 years’ service; discretionary company bonus; employer contributed pension and staff discount scheme. Silverfish is a committed equal opportunities employer.


To apply for any of these roles please send your CV (detailing current salary/package) and a covering note outlining your reasons for interest to sarah.laing@silverfish-uk.com. Information you provide to Silverfish UK will be treated in line with our Candidate Privacy Policy.

If there are no current vacancies, please feel free to apply speculatively - we are always happy to hear from enthusiastic, highly motivated, flexible and customer-focused individuals.


Current Vacancies


Sales Agent – Greater London

Job Purpose
The Sales Agent is critical to support the extensive network of IBDs in London and will be responsible for all sales activities and growth for assigned brands in Greater London, namely Michelin, Birzman, Peaty’s, Ride Concepts, 100, Occam, Back Country, Easton, Race Face and Skratch Labs.
This role will involve managing customer relationships and ensuring all our dealers receive the level of customer service synonymous with Silverfish.
Role Requirements
The specific expectations of this post will include, though not be limited to:
- Establish, develop, and maintain business relationships with current customers and prospective customers in the territory to generate new business.
- Demonstrate technical selling skill and product knowledge that allows the Sales Agent to give effective presentations of the product range of Silverfish UK.
- Make telephone calls, in-person visits and presentations to existing and prospective customers.
- Expedite the resolution of customer problems and complaints.
- Coordinate sales effort with marketing, sales management, accounting, and logistics.
- Analyse the territory/market’s potential and determine the value of existing and prospective customers.
- Work in partnership with Internal Sales colleagues to grow and support accounts.
- Keep up to date with products in the market and their application, technical services, market conditions, competitive activities, advertising, and promotional trends through the reading of  relevant literature and consulting with marketing and technical service areas.
- Maintain accurate records of all sales and prospecting activities including sales calls, presentations, closed sales, and follow-up activities within the territory.
- Adhere to all company policies, procedures and business ethics codes and ensure that they are communicated and implemented.
Internal / External Cooperation
- Maintain contact with all customers in the market area to ensure high levels of customer satisfaction.
- This is an entirely commission-based role for an independent, self-employed sales agent.
- Staff Discount on Silverfish products is available.

Demo and Events Assistant (Part Time)

Job Purpose
Working alongside our Events Manager, as well as Sales and Marketing teams to represent Silverfish at bike shows and mountain bike demo events across the UK.
This is a part time role and will be primarily weekend based so may suit someone with other work, Monday to Friday.
Duties and Responsibilities
The specific duties of this post will include, though not be limited to:
- Helping setup demo pitches and build event stands.
- Washing and preparing bikes for customer use.
- Setting up bikes for customers; making fit adjustments, adding pedals and basic suspension tuning.
- Meeting and talking to customers, answering product questions.
- Basic social media tasks – taking photos, video and posting updates from our events.
Skills and Experience/Qualifications
- A love of biking and knowledge of mountain bikes.
- UK driving licence.
- Flexibility to work weekends and travel across the UK.
- Mechanical skills, ideally workshop trained and even better with bike shop experience and a Cytech qualification.
- A practical and reliable approach, capable of working under supervision or on your own.
- Resistance to British weather – from freezing sleet and hail, to blazing sunshine and everything in between!
What you’ll get in return:
- The chance to attend some of the best biking events in the UK.
- Working with some of the most exciting MTB brands in the world including Yeti Cycles, 100%, Race Face, FOX and Forestal.
- Branded event clothing.
Salary and Benefits
- A competitive daily rate and all your out-of-pocket expenses (food, transport, hotels etc.) covered.
- Hours as required.
- Discounts on company products.