New Products

FOX Factory, home to world-class cycling brands including FOX, Marzocchi, Easton, and Race Face, has returned to  Silverfish UK as exclusive distributor of Ride Concepts in the UK, Germany, and Austria.

Silverfish UK has secured exclusive UK distribution for Dyedbro, the Spanish brand that's revolutionising frame protection with eye-catching designs that turn every bike into a canvas.

Yeti Cycles is proud to unveil the limited edition SB160 40th Anniversary Team Issue.

As short travel bikes (120-140mm) grow in popularity, riders are pushing them harder, demanding more from every component - especially wheels.

FOX never stops innovating. They continue to push the potential of mountain bike suspension to give gravity riders and racers the edge whether on the World Cup course, the steepest and most technical local descent and everything in between.

The HPR50 set new standards – the HPR60 takes them to a new level.  

With a totally fair, unfair advantage, the MTe is how Yeti Cycles does a lightweight eMTB. 

For six decades, Norco has redefined what’s possible on two wheels. They’ve taken everything they know about riding all terrains and poured it into the all-new Search — a gravel bike for riders who crave the thrill of pushing their limits and the calm of getting way out there.

High-rise handlebars are literally popping up everywhere, from the DH World Cup circuit to the bikes of core riders looking for better control on steep descents and improved pedalling comfort.

Fifteen years ago, Yeti Cycles created their first ever ‘Anniversary’ bikes to celebrate the brand’s heritage.

Norco is built on a legacy of innovation where each bike developed is rigorously tested on some of the toughest trails of British Columbia.

New chassis. New damping. Same name. The unparalleled performance of FLOAT X2 and DHX2 shocks has evolved.

As the spring classics approach, professional cyclists are gearing up for some of the most gruelling races in the sport, including famous classics like Milan-San Remo, Paris-Roubaix and the Tour of Flanders. While riders physically train for the fast-paced sprints and steep climbs, one often-overlooked factor can make all the difference, tyre choice.

Since its debut in 2005, the FOX 36 has set the benchmark for single-crown forks, delivering best-in-class performance with an unmatched stiffness-to-weight ratio.

Fox is redefining what’s possible for short-travel mountain bikes with the introduction of the all-new 34 SL. Designed for the most technical World Cup XC courses, and to match the increasing demands of these short-travel riders, the 34 SL brings unprecedented capability to a full-width 34 chassis with up to 130mm of travel — all while maintaining a World Cup race weight. 

Introducing the Turbine SL Stem, a game-changer for modern XC and trail riders who crave adaptability and precision.

MICHELIN are excited to announce the latest updated and enhanced version of its popular PRO road tyre range.  

The all-new Turbine Pedal isn’t for everyone –  it’s for those who demand the most secure, locked-in ride on flats.

OPEN Cycle, the brand that helped define the modern gravel bike, has chosen Silverfish UK as its exclusive distributor for the UK & Ireland. Founded by cycling visionaries Gerard Vroomen and Andy Kessler, OPEN has spent over a decade pushing the boundaries of performance, comfort, and versatility.

Neo opened the door to FOX creating the best wireless dropper post in the industry, but it needed to do more than what riders already expected: a cleaner cockpit, easy installation and a short lever throw. Neo opened the door to FOX creating the best wireless dropper post in the industry, but it needed to do more than what riders already expected: a cleaner cockpit, easy installation and a short lever throw.