New Products

For six decades, Norco has redefined what’s possible on two wheels. They’ve taken everything they know about riding all terrains and poured it into the all-new Search — a gravel bike for riders who crave the thrill of pushing their limits and the calm of getting way out there.

High-rise handlebars are literally popping up everywhere, from the DH World Cup circuit to the bikes of core riders looking for better control on steep descents and improved pedalling comfort.

Fifteen years ago, Yeti Cycles created their first ever ‘Anniversary’ bikes to celebrate the brand’s heritage.

Norco is built on a legacy of innovation where each bike developed is rigorously tested on some of the toughest trails of British Columbia.

New chassis. New damping. Same name. The unparalleled performance of FLOAT X2 and DHX2 shocks has evolved.

As the spring classics approach, professional cyclists are gearing up for some of the most gruelling races in the sport, including famous classics like Milan-San Remo, Paris-Roubaix and the Tour of Flanders. While riders physically train for the fast-paced sprints and steep climbs, one often-overlooked factor can make all the difference, tyre choice.

Since its debut in 2005, the FOX 36 has set the benchmark for single-crown forks, delivering best-in-class performance with an unmatched stiffness-to-weight ratio.

Fox is redefining what’s possible for short-travel mountain bikes with the introduction of the all-new 34 SL. Designed for the most technical World Cup XC courses, and to match the increasing demands of these short-travel riders, the 34 SL brings unprecedented capability to a full-width 34 chassis with up to 130mm of travel — all while maintaining a World Cup race weight. 

Introducing the Turbine SL Stem, a game-changer for modern XC and trail riders who crave adaptability and precision.

MICHELIN are excited to announce the latest updated and enhanced version of its popular PRO road tyre range.  

The all-new Turbine Pedal isn’t for everyone –  it’s for those who demand the most secure, locked-in ride on flats.

OPEN Cycle, the brand that helped define the modern gravel bike, has chosen Silverfish UK as its exclusive distributor for the UK & Ireland. Founded by cycling visionaries Gerard Vroomen and Andy Kessler, OPEN has spent over a decade pushing the boundaries of performance, comfort, and versatility.

Neo opened the door to FOX creating the best wireless dropper post in the industry, but it needed to do more than what riders already expected: a cleaner cockpit, easy installation and a short lever throw. Neo opened the door to FOX creating the best wireless dropper post in the industry, but it needed to do more than what riders already expected: a cleaner cockpit, easy installation and a short lever throw. 

Forged from years of descending, Peaty’s are proud to announce their new range of Monarch Grips. Realised by testing countless different compounds and grip pattern combinations, and based on decades of hanging onto handlebars like their lives depended on it, because sometimes they really did…

ERA CHAINRING IS A PRODUCT FOR THE DREAM BUILDERS AND THE OBSESSIONISTS. It’s about investing in your bike for the long-term payoff. Put this ring on and forget about dropped chains, but don’t compromise on weight. Steel teeth, carbon spider, and an aluminium CINCH interface. With the weight of aluminium and the lifespan of steel, Era is a chainring without compromise.

We are excited to announce that Silverfish will be the exclusive Transition Bicycles distributor for Germany and Austria. Effective from 30^th April 2024 Silverfish will take over our distribution for these territories and help us bring more bikes and stoke to our friends in these key European markets.

FOX took their learnings from more than a decade of engineering dropper posts to make the new Transfer smoother, more robust, more tuneable and more serviceable than ever before.

Yeti Cycles Announce The New SB165

“We said it already knows, and now it knows better. Proven worthy time and again at Rampage, reconfigured to fit the bill as a zero-hesitation go-to for whatever your pleasure. Un-rack it for all the park laps, pedal it on character-building epics, push it up spooky steep dark sides 'Nobody' knows about. Whatever the question, un-hard your decisions. You ask, it gives.”

Era and Turbine handlebars are the most advaced handlebars Race Face have ever produced. After five years in development, the new bars have seen more than 4,000 hours of field testing and Race Face confidently say that they have the answer to arm pump and hand fatigue. Era and Turbine bars allow you to ride harder, faster and longer, bringing consistent compliance to every width and rise, for every rider.  

Drawing on 50 years of suspension innovation, in 2024 FOX is launching three new dampers —each engineered from the ground up — that represent the pinnacle of suspension performance; the Grip X2 for ultimate descending performance, The Grip X for uncompromised all-mountain traction, and the Grip SL, the lightest XC damper with unparalleled ride feel.

When it looked like the roster was complete, Norco announced two more models to round out the stable in a powerful way. 

For the all-new Era wheel, Race Face's goal was simple; achieve the compliant ride feel of their Enduro World Cup-winning alloy wheelset without sacrificing the durability, weight savings, and snappy feel of carbon that riders love.

In a year when many bike brands have slowed their pace, Norco continues to innovate and push the boundaries of bike design. Today, the brand is pleased to release the completely reimagined Carbon Fluid VLT E-MTB, now available at dealers all over the UK. Featuring a Bosch motor, a complete carbon frame, and updated geometry with a top-shelf component spec, the all-new Fluid VLT is a lightweight package that looks, feels, and rides exactly like you want it to.

The NEW Yeti ASR marks the most extensive carbon project Yeti have ever tackled. Yielding the lightest full suspension bike in their history, contemporising their flex stay design to check today’s kinematics standards, killer small-bump sensitivity, insane traction and provide 100% usable travel.