Yeti Cycles Celebrates with the ASR 40th Anniversary Bike: A New Era in Trail Riding

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A Long Lineage

Fifteen years ago, Yeti Cycles created their first ever ‘Anniversary’ bikes to celebrate the brand’s heritage. And since, it’s become a tradition that they celebrate big birthdays with a bike that enshrines a period of Yeti history with one of their current models. Each model is carefully considered and curated to honour their past, but with a modern interpretation. This 40th anniversary ASR is a bike inspired by the history of Yeti, but more importantly the people who shaped the sport and their beloved brand.

Legends Live Forever

Sometimes, a group of freaks and racers find themselves right at the centre of it all - at the beginning of a special time when mountain bike racing was taking shape and rapidly exploding. Before the iconic Turquoise and Yellow became the face of Yeti, Turquoise and Grey adorned the bikes of Jimmy Deaton, Juli Furtado, Missy Giove, Ranjeet Grewal, and many others. It was a chaotic and exciting time for the sport, but one that would birth multiple champions and cement Yeti in the pantheon of mountain bike history as one of the longest running race teams. Yeti honours the riders, racers and gear of the early 90’s with the 40th Anniversary ASR.

Forty years in the making, the ASR anniversary edition is here. A tribute to their formative years in the early ‘90s, Yeti Cycles have blended a forgotten history with undeniable craftsmanship. Shaped by a wild era when a crew of misfits set the sport ablaze - this is...

The Legend, Reborn

Trail Ready

Shortly after launching the ASR Yeti had a familiar thought: “What if we put a longer fork on this?” Well, here we go again, the 40th Anniversary ASR is born. With 10mm more travel up front, the head angle gets a bit slacker. Finished with a FOX Float SL, SRAM Motive brakes, and Maxxis Forekaster tyres, this ASR will be begging for more. Dare it. It’s ready.

Violet Primer

Aside from a suspension fork, 24-speeds and bar-ends, nothing was more rad than having your bike tricked out with matching 3D Violet anodised parts. Many shades of anodising ruled the roost in the 90’s, but it all started with 3D Violet.

Super Ltd.

To make them extra special, Yeti have made only 200 of these highly curated bikes. Each frame is individually numbered on the Special Projects badge and hand-assembled at the Golden, Colorado factory.

9 are heading to Silverfish, with a 10th heading straight to Gee Milner for a Dream Build.

Turq Fox Factory

This 40th Anniversary ASR is brought to life with a new benchmark in lightweight, trail-ready performance, the new FOX 34 SL — painted to match with custom silver hardware on both the front and rear suspension.

Still The King

Few brands have been with Yeti since the beginning. A Chris King headset, bottom bracket and seat collar keep things moving smooth and tight, while giving a stylish nod to the glory days.

Custom SRAM

Tasteful hits of 3D Violet adorn the one-of-a-kind SRAM XX drivetrain, while the new silver Motive brakes add a vintage flair.

Hopped Up

All the little details add up to perfection. Suspension hardware is custom anodised in 3D Violet, while the SL rocker link, custom-engraved Bike Yoke Barkeeper stem, and DT Swiss Revolite® spokes are highly polished to show off the lust-worthy details.

Get A Grip On Speed

This iconic collaboration between ODI and Yeti Cycles has been brought back to life from the original molds. These ODI Speed Grips are raced, just as they were by the legends of the 90s. “Tested and Perfected by some of the Fastest Racers on the planet.”