SDG Launches New Thrice Grips

SDG Components is a small, core brand, focused on making a few things and making them well. They’re like the In-N-Out Burger of bicycle components. They got their start making saddles back in 1993 and have led the industry with some of the most popular and revolutionary butt-perches. About 20 years later, they decided that along with keeping riders comfortable while seated, they could offer them the same high-performance luxury under their palms. Enter the HanSolo grip—a design that many still love to this day. Not wanting to sit still, SDG have now added the Thrice grip to their line-up.

Grips have come a long way since MTB riding started. However, rather than use the open source mould core found on too many grips, with simply a logo and pantone selection, SDG decided to do it their way. This is not the same old grip you’ve seen with a different logo. They tested various densities, thicknesses, texture angles, material composites, and then listened. All testers provided feedback and compared with various notes and emails from customers (good and bad) over the years, SDG made more rapid prototypes, riding samples and repeated the process again and again until what you see here today. The SDG Thrice grips.

The new Thrice grips features an integrated 1-piece Lock-On Technology, thanks to an in-moulded collar with stainless steel bolts. With the clean interface, it also provides industry leading weight reduction compared to traditional alloy rings. This unique Lock-On system is complemented with a tapered and slotted inner core that holds, giving you the ultimate confidence to go fast and yank hard!

Wrapping the proprietary inner core is the dual density grip, with you guessed it, THREE different patterns. A firmer inner stabilizes the grip for ultimate control, while the plush, gel-based Thermoplastic Elastomers compound (some may call it TPE) offers a supple feel, vibration absorption, and long lasting durability.

During the development of the Thrice, the test team discovered that combining an ovalised profile with the key parts of different grips, offered the most ergonomic feel, maximum comfort, and incredible traction. SDG’s Thrice grips pack the benefits of an extended length mushroom design, ramped/undercut grabbers, and 3D damper grips all in one. The collapsible ribs of the half-mushroom portion of the grip offer all-day comfort on even the most blown out Whistler Bike Park days.

The SDG Thrice grips are now available in both 31mm and 33mm diameters, with a 136mm length and come in seven colours.

SPECS:

• Sizing: 2 sizes, 31mm and 33mm diameters x 136mm
• Colors: Black, Brown, Orange, Red, Purple, Green, Turquoise
• Weight Per Grip: 38g, 48g
• SRP: £16.99