Norco Bicycles has unveiled a ground-up redesign for two of their mainstay models. The new Sight and Optic are here.

Norco Bicycles is excited to announce its exclusive partnership with Silverfish UK as the distributor for the UK and Ireland. The collaboration brings together Norco's rider-first mountain bikes, crafted in the backwoods of British Columbia, and Silverfish's award-winning expertise in the distribution of premium MTB and crossover brands.

THE ULTIMATE MOUNTAIN BIKE.

Meet the bike in-between nothing. Leaving no rider wanting. Master of the climb, the bomb, the rail and the air. The utterly unequivocal. The rule crusher. The trend buster.

100% has extended its collaboration with us as their distribution partner for the UK and Ireland markets. Having successfully distributed 100%'s Moto and MTB ranges since 2018, we are set to enhance the partnership by taking on the sports and active performance sunglasses ranges from November 9th, 2023.

At Silverfish, we have been busy with the latest refresh to the Yeti Cycles MY24 range. After the new EP801 equipped Yeti 160E was announced last week, we have not rested on our laurels and have now announced key updates to the Yeti muscle bikes offerings as well, all based on feedback from dealers and riders alike.

Yeti Cycles have announced a wealth of updates for their latest 160E E-MTB* with new components and improved pricing for MY24.

The most significant update to the range sees the introduction of Shimano’s latest EP801 e-MTB system which has powered the Yeti/ Shimano EP Racing Team to many podiums and stage wins during this year’s e-MTB Enduro World Cup (EDR-E).

Peaty’s awesome new Holdfast Tool Wrap gives you clean, secure, instant access storage for your tools and trail essentials without the usual strap on fails.

The iconic white paint that graced Bomber forks over a decade ago is back. Usually reserved for Marzocchi team riders and pros, these Limited Edition White Bomber forks are now available for the all riders to purchase. For a limited time you can look as pro as Brage Vestavik, Jaxson Riddle, Cami Nogueira, Max Fredriksson and our other Marzocchi athletes, without all the skills necessary to hold down a contract.

Race Face Turbine Wheelset
The wheel that mountain bikers have come to expect is the one that balances lightweight agility against durability and strength. 
The one that transmits enough of the rider’s power while absorbing the small chatter and big chunder. It is the one that is built to last but doesn’t cost the Earth.

Make Your Natural Selection 

The FLOAT series of air shocks enters its latest stage of evolution with four category-optimised options for XC, Trail, All-Mountain and Gravity.  

Mountain biking has evolved. So have air shocks. Choose the FLOAT that best pairs with your riding style. 

MICHELIN are proud to introduce the Power Adventure, a versatile new tyre to join their Power range designed for riders who want to explore beyond the road. Tubeless Ready with a fast-rolling tread design, this new tyre completes the Michelin gravel range for limitless fun in a variety of conditions when the road ends. 

WHICH LINKLUBE DO YOU NEED?

As part of Peaty's partnership with GMBN we will be seeing more of Peaty's Products on your favourite Youtube biking channels.

GMBN Tech will be running regular videos on which products are best and how you use/ apply them.

Fit For Every Road. Easton Cycling is excited to launch the first component in our ALX lineup, the EC90 ALX Handlebar, the lightest and most versatile bar for gravel, pavement and every surface in between.

DEFINITION READY - Introducing the Yeti SB120

NEW SCHOOL GEOMETRY. MANIACALLY REFINED.

Yeti Cycles announced today the release of the new SB160, finally confirmed after many teasing shots from the finals round of the EWS and the EWS Trophy Of Nations.

Crank Different

The new flagship crankset from Race Face is here. Era is battle-tested on the world’s toughest enduro courses and weighs in at just 483 grams. With a slick stainless scuff plate and more colours than you can shake a stick at, this incredibly stiff and durable carbon crank will help make your bike an extension of your style.

Something’s a little off.

Featuring a purpose-built asymmetrical shock reservoir, the Bomber Air gives a better fit in more frames and easy access to the compression adjuster.

Sealant might not be the most exciting topic, but Peaty’s have been working super hard on a replacement formula for the past couple of years. The result is a totally new eco-friendly, puncture stopping, ride & race run saving Holeshot BioFibre Tubeless Tyre Sealant that has been tested flat out (pun intended) to be better than the rest.

E-Mountain bike have awarded the Yeti Cycles 160E the ‘Best in Test’ accolade in their giant 2022 eMTB group test.

The prestigious annual test of the best eMTBs featured 13 models from a range of manufacturers including YT, Specialized, Trek, Orbea, Rocky Mountain, Scott, Merida and Focus. 

NEW: Peaty’s Introduce HOLESHOT Tubeless Puncture Plugger Kit & CO2 Inflator

Peaty’s brand new HOLESHOT Tubeless Puncture Plugger Kit and CO2 inflator makes fixing flats super easy and fast, with unique, stripped down, rider innovated designs.

100% DEBUTS ARMEGA FORECAST SYSTEM – WE KNOW MUD

A newly designed and revolutionary Forecast film system for mud, sand and wet weather riding is now available for the flagship 100% Armega goggle, giving MX and MTB riders unprecedented vision in all conditions.  

Created for athletes who push themselves and their bodies to the limit during training and competition, Sports Superfuel, is a drink mix designed to give you enough calories to perform no matter how deep you go or how long you go for.

Barstow – where timeless and vintage moto design meets modern performance.

Introducing the 2021 collection of Barstow goggles featuring an expanded line of new colours and styles, including new collaborations with influential artists and brands.