100% goes all in with Silverfish UK with addition of Eyewear range

100% has extended its collaboration with us as their distribution partner for the UK and Ireland markets. Having successfully distributed 100%'s Moto and MTB ranges since 2018, we are set to enhance the partnership by taking on the sports and active performance sunglasses ranges from November 9th, 2023.

100% performance sunglasses seamlessly combine exceptional clarity and unparalleled protection with timeless style. The range includes iconic styles designed to deliver in the most demanding competition environments as well as in everyday use.

Endorsed by top athletes and teams across diverse sports including road cycling, mountain biking, motocross, motorsports, triathlon, running, and baseball, 100% sunglasses guarantee enhanced vision and unmatched performance.

100% Co-Founder and CEO, Ludo Boinnard added:

"We are pleased to be strengthening our collaboration with Silverfish. Their proven commitment to developing brands and working closely with retailers make them the ideal partner to manage our eyewear range. We have great ambitions for 100%, and our close relationship with Silverfish will help us accelerate these exciting plans."

Silverfish Founder Darren Mabbott commented:

"Representing 100% in the UK and Ireland for the past five years has been a privilege. Now, being entrusted to handle their outstanding eyewear range makes us one hundred percent 100%! We're eager to engage with our network of cycling and moto retailers about the full breadth of the 100% product range, including sunglasses, as well as reaching out to wider sports retailers to explore further opportunities.”

The 100% Eyewear range is in-stock and available to order now from Silverfish-uk.com.